just eat, stop working
NEON URBAN CULTURE PLAYFUL AUTHENTIC
Introducing Houmei
Houmei
Houmei is a fictional cart noodle shop that brings bold, comforting of Hong Kong’s iconic street food culture to Norway. The concept of the restaurant centers around the often forgotten cultural food icon of Hong Kong; Cart Noodles and playful cultural storytelling through translated Cantonese slang. Each bowl of noodles is customizable from the soup, to noodle type to toppings exactly the same way Hong Kong does it. Even if you’re an food adventurer seeking something new or traditionalist seeking authentic flavor, each bowl will be a reflection of you. The design was crafted to give you a authentic experience of the street food culture of Hong Kong, giving you the experience of the loud and playful atmosphere of Mong Kok’s Dai Pai Dong (open air food stall). Most thing is printed with riso to give even more authentic feel.
Facade
Menu
The menu is built around the “Create Your Noodles” concept, where guests customise their own bowl by choosing noodles, broth, and a selection of toppings. Inspired by Hong Kong’s Cart Noodles culture, it encourages personal choice and flexibility, allowing every guest to create a meal that matches their taste, mood, and level of adventure.
Chopstick sleeve
Loyalty cards
Houmei’s loyalty card is a playful extension of the brand identity, designed to reward returning guests while reflecting the restaurant’s Hong Kong-inspired visual style. Through bold graphics and Cantonese slang elements, it turns a simple stamp card into a memorable part of the overall dining experience.
Stickers
Noodle package
Houmei’s noodle package is a riso-printed box that combines structured form with bold Cantonese slang and colour coding to highlight each noodle type. An insight window and interior pattern reinforce its connection to Hong Kong street culture and the restaurant’s distinctive identity.
Uniform
Houmei’s uniform is a simple T-shirt that reflects the playful cultural tone of the brand, featuring a full noodle bowl illustration on the front with the phrase “Just eat, stop working” a common saying from older family members during meals. The back shows multiple dirty bowls to suggest satisfaction and overindulgence, reinforcing the restaurant’s warm, humorous connection to Cantonese family food culture.
toilet signs
Houmei’s Instagram showcases Cart Noodles, Hong Kong street life, historical imagery, and Cantonese slang, acting as a visual time capsule that reflects the restaurant’s cultural roots and authentic street food identity.
Poster
Houmei’s poster is designed to be bold and eye-catching, using Cantonese slang translated into English as its main visual focus. With minimal illustration, strong typography, and the restaurant name in red to create a focal point, the poster sparks curiosity and reflects the brand’s “lost in translation” identity rooted in Hong Kong street culture.
just eat, stop working
NEON URBAN CULTURE PLAYFUL AUTHENTIC
Introducing Houmei
Houmei
Houmei is a fictional cart noodle shop that brings bold, comforting of Hong Kong’s iconic street food culture to Norway. The concept of the restaurant centers around the often forgotten cultural food icon of Hong Kong; Cart Noodles and playful cultural storytelling through translated Cantonese slang. Each bowl of noodles is customizable from the soup, to noodle type to toppings exactly the same way Hong Kong does it. Even if you’re an food adventurer seeking something new or traditionalist seeking authentic flavor, each bowl will be a reflection of you. The design was crafted to give you a authentic experience of the street food culture of Hong Kong, giving you the experience of the loud and playful atmosphere of Mong Kok’s Dai Pai Dong (open air food stall). Most thing is printed with riso to give even more authentic feel.
Facade
Menu
The menu is built around the “Create Your Noodles” concept, where guests customise their own bowl by choosing noodles, broth, and a selection of toppings. Inspired by Hong Kong’s Cart Noodles culture, it encourages personal choice and flexibility, allowing every guest to create a meal that matches their taste, mood, and level of adventure.
Chopstick sleeve
Loyalty cards
Houmei’s loyalty card is a playful extension of the brand identity, designed to reward returning guests while reflecting the restaurant’s Hong Kong-inspired visual style. Through bold graphics and Cantonese slang elements, it turns a simple stamp card into a memorable part of the overall dining experience.
Stickers
Noodle package
Houmei’s noodle package is a riso-printed box that combines structured form with bold Cantonese slang and colour coding to highlight each noodle type. An insight window and interior pattern reinforce its connection to Hong Kong street culture and the restaurant’s distinctive identity.
Uniform
Houmei’s uniform is a simple T-shirt that reflects the playful cultural tone of the brand, featuring a full noodle bowl illustration on the front with the phrase “Just eat, stop working” a common saying from older family members during meals. The back shows multiple dirty bowls to suggest satisfaction and overindulgence, reinforcing the restaurant’s warm, humorous connection to Cantonese family food culture.
toilet signs
Houmei’s Instagram showcases Cart Noodles, Hong Kong street life, historical imagery, and Cantonese slang, acting as a visual time capsule that reflects the restaurant’s cultural roots and authentic street food identity.
Poster
Houmei’s poster is designed to be bold and eye-catching, using Cantonese slang translated into English as its main visual focus. With minimal illustration, strong typography, and the restaurant name in red to create a focal point, the poster sparks curiosity and reflects the brand’s “lost in translation” identity rooted in Hong Kong street culture.
just eat, stop working
NEON URBAN CULTURE PLAYFUL AUTHENTIC
Introducing Houmei
Houmei
Houmei is a fictional cart noodle shop that brings bold, comforting of Hong Kong’s iconic street food culture to Norway. The concept of the restaurant centers around the often forgotten cultural food icon of Hong Kong; Cart Noodles and playful cultural storytelling through translated Cantonese slang. Each bowl of noodles is customizable from the soup, to noodle type to toppings exactly the same way Hong Kong does it. Even if you’re an food adventurer seeking something new or traditionalist seeking authentic flavor, each bowl will be a reflection of you. The design was crafted to give you a authentic experience of the street food culture of Hong Kong, giving you the experience of the loud and playful atmosphere of Mong Kok’s Dai Pai Dong (open air food stall). Most thing is printed with riso to give even more authentic feel.
Facade
Menu
The menu is built around the “Create Your Noodles” concept, where guests customise their own bowl by choosing noodles, broth, and a selection of toppings. Inspired by Hong Kong’s Cart Noodles culture, it encourages personal choice and flexibility, allowing every guest to create a meal that matches their taste, mood, and level of adventure.
Chopstick sleeve
Loyalty cards
Houmei’s loyalty card is a playful extension of the brand identity, designed to reward returning guests while reflecting the restaurant’s Hong Kong-inspired visual style. Through bold graphics and Cantonese slang elements, it turns a simple stamp card into a memorable part of the overall dining experience.
Stickers
Noodle package
Houmei’s noodle package is a riso-printed box that combines structured form with bold Cantonese slang and colour coding to highlight each noodle type. An insight window and interior pattern reinforce its connection to Hong Kong street culture and the restaurant’s distinctive identity.
Uniform
Houmei’s uniform is a simple T-shirt that reflects the playful cultural tone of the brand, featuring a full noodle bowl illustration on the front with the phrase “Just eat, stop working” a common saying from older family members during meals. The back shows multiple dirty bowls to suggest satisfaction and overindulgence, reinforcing the restaurant’s warm, humorous connection to Cantonese family food culture.
toilet signs
Houmei’s Instagram showcases Cart Noodles, Hong Kong street life, historical imagery, and Cantonese slang, acting as a visual time capsule that reflects the restaurant’s cultural roots and authentic street food identity.
Poster
Houmei’s poster is designed to be bold and eye-catching, using Cantonese slang translated into English as its main visual focus. With minimal illustration, strong typography, and the restaurant name in red to create a focal point, the poster sparks curiosity and reflects the brand’s “lost in translation” identity rooted in Hong Kong street culture.